ResumeBear Blog
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Posted: 30 Mar 2012 08:43 AM PDT
 Some startups think that getting press is the secret to building awareness of their product. While it can definitely give a boost, smart founders know that one of the most powerful tools to create sustained traction is content marketing. ResumeBear is a great example of one startup that understands the power of content marketing. While they just joined AngelList on Sunday, they immediately popped up on our internal leaderboard thanks to the hundreds of people sharing the company's blog posts on Twitter. The company clearly knows one of the most successful online marketing techniques, something that the vast majority of online companies fail to grasp. Granted, a quality product will also do wonders to attracting an audience. But when you're operating in a crowded and/or noisy market, you need to remind your target customers that you're still around and doing well. That's where content marketing comes in. I remember reading in a book once a process that outlined the marketing process, which included some 20+ steps before a customer actually made a purchase. While many online marketers focus on short-term growth (those who immediately convert), successful marketers plan for the long-term, knowing that it takes a customer multiple exposures of your product before a customer uses it. So what does ResumeBear even do, aside from effective content marketing? Their service is extremely simple. They've created technology which effectively adds a tracking-beacon to your resume so you can know when recruiters are opening yours up. The company then goes one step further by providing "statistical information on your dashboard that allows you to track what is happening to your resume at any time." It's not clear immediately how the company generates revenue, but my guess is that they charge employers for access to potential candidates. The software is simply a tool to attract candidates. If you want to learn more about the company you can check them out here. StartupStats is developing the world's most comprehensive database on early stage startups. In the meantime we're covering a startup a day that's being surfaced to us through our dashboard. We firmly believe that the volume of entrepreneurs around the globe will continue to expand over the coming decade and we want to be able to efficiently monitor the continued growth. If you're interested in becoming an alpha tester of our StartupStats Dashboard you can shoot Nick an email via nick@startupstats.com. Nick O'Neill is no stranger to entrepreneurship. He built a social network in 2002, built a search engine for textbooks in 2004, imported liquor from Brazil to attempt building a new brand in 2005, and finally developed a business that could support himself beginning in 2007. At AllFacebook.com, Nick built a blog attracting over 1.4 million monthly unique visitors and developed data solutions that were valuable to Facebook marketers and developers (both of those systems have been rolled into PageData and AppData). After having SocialTimes (and AllFacebook.com) acquired by WebMediaBrands in 2010, Nick sought out a new journey: Holler. Alas, Holler was not meant to be. However Nick is also no stranger of persistence and has since moved on to develop the world's most incredible database of startup information: StartupStats (queue music). |
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Posted: 30 Mar 2012 07:28 AM PDT
 Here are some small steps you shouldn’t overlook: 1. Cross your t’s. You wouldn’t think it’s a huge deal to misplace an apostrophe or confuse “effect” with “affect.” After all, everyone makes these types of mistakes. The truth is that a single résumé typo can knock you out of contention. Regardless of the job you want, demonstrating attention to detail is critical. Proofread diligently, run spell-check and ask the biggest grammar geek you know to review your work. 2. Stick to the facts. Most people wouldn’t dream of putting a boldfaced lie in their application materials, but a pinch of résumé padding can’t hurt, right? Wrong. The tiniest of half-truths can prove costly if it’s discovered during a background and reference check, which more employers are doing. Don’t give a hiring manager any reason to question your integrity. 3. Avoid ambiguity. Review your résumé and cover letter to make sure you’re presenting the clearest picture possible. Fuzzy phrases such as “participated in” are red flags. That’s because plenty of job hunters use vague wording to obscure a lack of in-depth knowledge or experience in a particular area. When describing your work history and expertise, be as specific as possible. 4. Recognize when the job interview really starts. The evaluation process begins the second you set foot on company grounds. Be friendly and courteous to everyone you encounter; you never know who has the boss’s ear. For example, six out of 10 executives we polled said they consider their assistant’s opinion important when evaluating potential new hires. Help your cause by displaying excellent etiquette and making small talk, as appropriate. 5. Keep it real. While you should prepare for a job interview, you don’t want to come across as an overly rehearsed robot. Employers are looking for insights into the real you, not a series of canned answers brimming with clichéd buzzwords. What does “I optimize value-added solutions” mean anyway? Highlight your technical abilities and contributions to the bottom line, but also share anecdotes emphasizing your ability to work well with others. Cultural fit is a key consideration for employers. 6. Go with the flow. Take your conversational cues from the interviewer. Some hiring managers are all business, while others enjoy a little chitchat. Be adaptable and follow his lead. 7. Watch more than your words. It’s not just what you say in an interview but also how you say it. Showcase your confidence and engagement by smiling, maintaining eye contact, projecting your voice and having good posture. Nervously tapping your foot, rocking in your seat, slouching, talking too fast and checking your watch can signal discomfort, disinterest or both. 8. Name names. If a hiring manager takes you on a tour of the office and introduces you to would-be colleagues, greet each individual with enthusiasm. It’s a great way to quickly establish rapport. Saying, “It’s so nice to meet you, Martin!” makes a far better impression than, “Hey there.” Plus, stating the person’s name helps you commit it to memory. 9. Put pen to paper. Manners still matter. Send a thank-you note to the hiring manager within a day or two of your interview. An email will suffice, but there’s nothing quite as classy as a handwritten card. Express your appreciation for the opportunity, reassert your interest in the job and recap your top selling points. Write a thank-you note to each person you met with at length. 10. Help your references help you. Lining up the right professional references is only half the battle. Touch base periodically to keep your allies apprised of the jobs for which you’re applying. If you know a particular employer is likely to make contact, give your references a heads up so they can prepare. Offer an updated copy of your résumé and mention the skills and attributes the job requires. The more notice and information you give your references, the more help they’ll be. |
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