Please let me begin by saying I am not one of those people that spends every waking hour on the Internet, poring over social media channels every minute of every day – I have a life filled with 6 children, an amazing partner, and a full time job. I have a regular schedule that I try to stick to, and just like anything else you build there needs to be a schedule, or for lack of a better word a strategy. LinkedIn is a tool that I use more than most other tools, and as I said, it is a great tool to begin your strategy to create your online personality.
LinkedIn can do so much more than just connect you to people, it can also benefit you in several ways. A hammer is a tool, and you can build a shelf, a doghouse, or you can build a home. LinkedIn will do what you want with it, but first you need to decide what success is defined as for you. The first step to building a house is to determine the location, and for our purposes that is using LinkedIn as the tool to build your online profile. The nest step of your strategy is to determine what your time to spend on using LinkedIn is going to be.
Your personality on LinkedIn is many things, and using the tool effectively is not a difficult task. If you say on your resume (or want to say) that you are a good communicator, then use good language, good grammar, and give opinions on topics that are adding to the conversation. If you have poor grammar, and have spelling mistakes on your profile, then the tool will not build your online personality in the way you want. If you pay attention to your communications, and keep in mind your profile is what you are using to build reputation, you will have more success. Everything – EVERYTHING!! – you say on the Internet stays on the Internet. Remember, a hammer can break your hand as easily as build a shelf if you use it in the wrong way, or miss what you are trying to hit!
LinkedIn has added several tools in the past few months to make it more versatile than ever before. I cannot talk to each tool in just this post, however I will detail them all in later posts, with a strategy for each. The real power of using the tool that LinkedIn can be is in being creative, thoughtful, and most of all consistent. Building an online personality is not quick, it is not something you can begin and then leave – it comes from effort, paying attention, and being persistent.
More and more professionals are using LinkedIn, and more professionals are using LinkedIn to search for business, search for connections, and make hiring decisions based on the value and content of your online personality. It took about 5 years for LinkedIn to reach 100 million, and in less than 6 months after that is is well over 120 million. It is growing – and growing fast.
Come back to my blog, leave some comments, and gather some free information about using LinkedIn. The best thing about Social Media is the "social" aspect, and that can only come from interaction. If you would like to have a discussion about anything on LinkedIn, have a question, or want some tips on building your online personality, please either leave a comment or email me directly – without asking for something, you will never get it! For me, there is nothing better than helping others, and using LinkedIn is a great tool – but first you have to know how to use the basics.
About the Author: With a total network of over 15 million on LinkedIn spanning Australia, India, China, the UK, Germany, USA, Canada, and even Iran, Chris Kulbaba is a LinkedIn Heavy Weight, and his wish is to help you become one too! Chris is able to assist you to craft your Unique Value Proposal which shows how your values can align with others to create the "fit factor" and enable you to achieve real momentum in your career.
