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Become a Thought Leader in Your Industry: The Power of Social Media Posted: 27 Apr 2012 06:55 AM PDT Social Media has become one of the most powerful influences on the global society to-date. It is an amazing prospect when you consider that everyday members of society are considered just as and sometimes even more inspirational than magnates of any industry. Social media has given every man and woman a voice and creates a unique, far-reaching platform to share their trials and strengths. Who is a Thought Leader? Thought leaders come from every walk of life, have jobs that range from junior to executive and tap into the very basics of humanity by distributing themselves to the masses, freely. Drawing from the strength, availability and ease of use of social media, thought leaders have found their soap box. The every-man and every-woman of the 21st century is able to reach out and touch thousands, even millions of fellow humans, unlimited by race, gender, orientation, age or location. Likewise, they can refine their audience without sacrificing numbers for designation. By inspiring people with the expertise and honesty of your words, you too can be a modern day leader! How Can Social Media Help? Everyone is wired in and those who aren't at least have access to those who are. We are a living, breathing, thinking network of people who go through life, succeeding and failing along the way – we may be from different ends of the spectrum but the network, aided and abetted by social media, interlinks us at a visceral level. Social media networks like Facebook, Twitter, Youtube and Tumblr are free and connect friends, family and enthusiasts to each other's thoughts and opinions. More than that, their formats give account holders the opportunity to broadcast their thoughts, opinions and advice to vast numbers of people. Thought Leaders are able to rouse excitement and provoke thoughts and actions by the power of their words and social media is the universal megaphone! Tips On How To Use Social Media To Be A Powerful Thought Leader: •    When you think it up, post it up – How many great ideas have you lost because you didn't get them out there when you could have? Tweet it or weave it into your Facebook status as soon as it strikes and give yourself and your message a fighting chance at visibility and relevance. •    Bigger than a blurb? Blog it! – Sometimes 140 characters aren't enough for you to say what's on your mind. No need to rent a conference room – put it on your blog! If you want to draft it in Word, toggle with the style and spell-check first, that's great, but go green and be seen! No need to waste paper on a flyer when you can employ a weblog like Tumblr or WordPress. •    Put a face to your name – You want people to know you, know who you are and have faith in whatever maxims you’re preaching? Put a picture up or make a video! There's something of a personal touch that comes with a body in motion and sites like Youtube and Vimeo help thought leaders spread their word. Abby Evans is an avid blogger who writes on everything from how to find jobs in Toronto to outlining the principals of how to write a killer blog post.

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