ResumeBear Blog
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Posted: 14 Feb 2012 09:29 AM PST
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Posted: 14 Feb 2012 07:21 AM PST
![]() There are so many questions up in the air about the social media-work relationship. Are you allowed on social media sites at work? Should you affiliate with your company online? What is appropriate to tweet from the company twitter handle? Mashable recently posted their top practices for social networking in the workplace. Here are the three tips I think are most important: 1. Understand company policy. Be sure to fully understand the company's written policy but also the culture of the office. Know what sites are off limits. Also, just because something isn't forbidden in the official policy does not mean it is a good idea. If you can't find your company's written policy, ask about it. Not every company has one and it might show initiative to inquire about it. 2. Be wary of mixing personal and professional. Be careful when using your company's digital channels. You're allowed to be yourself but stick to the company's personality. The Time.com twitter handle (@TIME) is my favorite example of this. The content they tweet is all Time-related, with a personality, thanks to Time social media editor, Allie Townsend (@Allie_Townsend). Allie's personality comes out through the Time handle, but the content is all appropriate for the account. 3. Private really doesn't mean private anymore. Just because you send a private message to someone does not mean that it will stay private. The Mashable article mentions The New York Times test. Would you be comfortable seeing your message on the front page of The New York Times? This goes for public and private messages. A speaker I heard last year gave a great piece of advice for using social media: "Think twice, post once." It's definitely an important thing to remember when using social media sites in the workplace. Do you use social media in the workplace? Do you have any tips to add? Article by Dana SchwartzDana Schwartz is a senior studying public relations and management at Syracuse University. She has previous internship experience with a small New York City public relations firm, as a communications intern for the Special Olympics in London, and in healthcare marketing. She is looking forward to starting a career in public relations upon her graduation in May. |
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