The Monster Blog

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Employers Gain New Recruiting Tools with the Free BeKnown Jobs Tab Posted: 29 Nov 2011 10:44 AM PST New BeKnown features should make the professional networking app on Facebook even more attractive to job seekers. Today, Monster announced some exciting new features it has added to BeKnown, the fast-growing professional networking app on Facebook. BeKnown's new Jobs Tab -- which is free for employers to use -- makes it easier than ever for employers to extend their brand to the more than 800 million people on Facebook. Available globally, the Jobs Tab provides even wider recruitment reach for all companies using BeKnown -- automatically distributing brand content and jobs to a company's Facebook page, and thereby leveraging a brand's existing fan base to reach active and passive job seekers at no cost to the company. "You already have people who 'Like' your brand and engage with you via your main Facebook page, and these aren't just fans or 'Likes'; these are professionals who could one day become a potential job candidate," says Tom Chevalier, a global product manager for Monster Worldwide. "HR pros and recruiters will be able to tap into the power of this engagement by making it easy to view all jobs available at their company via the BeKnown Jobs Tab." Any employer with a BeKnown Company Profile page can automatically distribute recruitment branding elements and job listings -- including BeKnown social job listings; Monster job postings; and, soon, all of their ATS jobs* -- to its company Facebook page via the Jobs Tab. Unlike other professional networking sites, Monster is not charging companies to provide job listings on Facebook pages. If an employer has a BeKnown Company Profile page in BeKnown, its designated administrators can simply integrate the Jobs Tab into their main Facebook page and extend their social recruitment presence to reach a much broader network of professionals on Facebook. With BeKnown Company Profile pages and the Jobs Tab, employers will be able to: -- Establish a recruitment-focused brand presence on Facebook -- Introduce people on Facebook to all current job opportunities within their organization* -- Feature all their Monster jobs on BeKnown -- Facilitate conversations between employees and potential candidates to drive high-quality referrals -- Allow visitors to follow their company and become part of the future talent pipeline What This Means for Job SeekersIf you don't currently have a BeKnown profile, now is the time to create yours. The social-networking element of recruiting is becoming more important, and you can expect that employers will increasingly be turning to avenues such as BeKnown not only to get the word out about jobs, but also to source and research candidates. For an introduction to this tool, read "How BeKnown Will Make Facebook Work for You." Launched in June, the BeKnown professional networking app is available in 19 languages in 36 countries and is also accessible for free via mobile apps on the Android and iPhone. Visit http://go.beknown.com for more information on BeKnown, or follow BeKnown on Twitter and visit the BeKnown blog for regular updates. *The Jobs Tab is available now and will support all BeKnown and Monster job postings and will support all jobs from a company's ATS beginning in early December if the ATS provides an RSS or XML feed of job postings.

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