blogging4jobs

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A Twitter Kick-Off: Defining Who I am – One Tweet at a Time Posted: 10 Aug 2011 04:30 AM PDT I am going to kick off about Twitter.  Some good, some bad… Now, understand that I love Twitter.  It is a very interesting, fairly new communication tool and I have used it extensively in marketing and recruiting.  Let it be known, that it is an understatement to say that I love it.  I have learned to use it organically and I do not automate responses or posts.  They are all me and only me.  I have a small following and I care about the people that I follow, their interests, thoughts, and ideas. Social media has loosened the grip on the mystery of who we all are. The cloak of invisibility that covers the marketer, the smoke and mirrors that many recruiters hide behind.  I love that transparency and authenticity are “the new black”.  Here's the thing – too many users do not get this…  What is the purpose of even having a Twitter account if you only provide your Twitter name to your followers and potential followers? As a avid Twitter user, I want you to know why you would want to follow me and why you wouldn't.  If you are not interested in social media, recruiting, blogging, or life lessons – you probably don't want to follow me and guess what?  I am perfectly ok with that.  I am not about getting as many followers as possible.  I am about having conversations, about sharing my observations and experiences, about learning from those I follow – ultimately, expanding my base of knowledge. If you offer me nothing, I want nothing from you.  I will not follow you if you do not have a bio or some kind of information about you.  Again, why should I? It makes me sick that social media was used for evil in and surrounding London the last several days.  But in a turnaround, law enforcement started following  the perpetrators on Twitter and other social media forums and have been able to head off further senseless destruction.  The employees at my company's headquarters were evacuated mid-afternoon yesterday because law enforcement was able to predict the movement of the unruly and, can I say, stupid mob that was moving into the area. As well, these "idiots" have used their mobile devices and PCs to dispense “execution of disorder” orders to the their followers – they will be found.  They have also "stupidly" posted pictures on Twitter and Facebook and evidence of their stupidity to YouTube – they will be found.  It is true, stupid is as stupid does. I choose to use my social media powers for good.  It has obviously altered how many of us behave – some for better – some for worse.  I will stay on light side of the kingdom, wearing my white hat, if that's ok.  My openness and frankness do not give me away, they define me.  And I am ok with that. Defining who I am one tweet at a time.   Rayanne Thorn, @ray_anne is the Marketing Director for the online recruiting software company, Broadbean Technology.  She is also a proud mother of four residing in Laguna Beach, California, and a contributor for Blogging4Jobs.  Connect with her on LinkedIn.

How to Recruit & Source Candidates on Twitter Posted: 10 Aug 2011 04:17 AM PDT As part of my mission in training and teaching people on how to leverage social media for their business including human resource professionals, I'm writing several foundation social media topics over time.  This is one of those posts for the ToolBox HR resource site.   It’s no secret that Twitter is an information search engine.  With more than 155 million tweets per day, it is now the place for breaking news.  Even the raid on Osama bin Laden was accidentally live tweeted by someone who was complaining about loud helicopter noises in a remote area of Pakistan.  He later realized via Twitter once the news broke of the raid, how exactly he had been involved. Recruiters and hiring managers can also leverage this tool as a candidate source a number of different ways. Social Media Job Board.  Using sites like Tweet My Jobs, you can pay to post jobs to their extensive network.  For the price of $9.99, the Twitter job board takes care of posting to a variety of networks. Taking Advantage of Job Search SEO.  In addition to using Twitter job boards, you can also post jobs from individual or corporate accounts at no cost.  Even if your network is very small, you can leverage keywords and hash tags to increase your reach.  Common hash tags for job seekers include #jobadvice, #jobhuntchat, and #hirefriday. Sourcing with SEO.  In the same manner,  you can search and source directly for job seekers, using keyword search.  Free sites like Search.Twitter.com allow you to search by hash tag, keyword, and with their advanced search, even by zip code radius.  Create a RSS feed of your favorite keyword combination and add it to your Google Reader.  A paid tool which allows for exporting via CSV file is called Tweet Adder (affiliate link) and allows you the option to save your spread sheet lists for later use or allow them to be added to your network slowly over periods of time.  You have your choice to search the Twitter stream or Twitter profile by keyword creating a targeted connection strategy. Engaging Savy Job Seekers. Twitter allows you to engage super influencers using social media.  By keyword searching their profiles as well as tweets, you can learn about events, other keywords, niche social  networks, and blogs your target candidate audience frequently.  Many of these niche sites and blogs allow for free entrance and provide you a wealth of information about candidate pools and areas of expertise. The secret to social media sourcing is using create ways to engage an audience, patience, and a strategy focused on quality yet targeted engagements but social media is not easy.  It’s a process just like building any other network, community, or relationship, but with hard word and a solid effort you can use Twitter to source and engage your intended candidate audience. I just happen to have written a book about how to use Twitter for business called Tweet This!  It’s available online, on e-book readers, and at most bookstores. Photo Credit Find Inspirations.

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