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Tuesday, May 3, 2011

blogging4jobs


blogging4jobs

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Posted: 02 May 2011 08:19 PM PDT

Some of you may know that I am the PR/Social Media Director for the Oklahoma State HR Council also known as OKHR.  I’m also HR blogger here at Blogging4Jobs.  My role at OKHR is to drive awareness about the professional association with the added hope of increasing membership.  I’ve pitched to the press here in Oklahoma with little success although our releases are getting several thousand views.
And earlier today, I learned why.
A reporter from The Daily Oklahoman, a daily newspaper in Oklahoma City,  the city where I call home replied with the following after I sent an email to discuss their interest in covering our HR state conference:
My editor wants me to stay awy from SM stories. We just ran one April 27 for Crowe hc conf. … and when it comes to tweeting/fb’ing etc. it gets a little ticklish since The Oklahoman is now in the game as an online source and also provides contract SM services.
From this message the city’s largest newspaper and publication is avoiding stories that involve social media because they provide social media services and are a source of publication.  It’s sad because a partnership could be created, a relationship among the bloggers in Oklahoma City and The Daily Oklahoman where we build each other up instead of tearing each other down.
Let me just say that I wasn’t pitching publications and media to write strictly about social media.  Human Resources involves things that are mostly outside of social media and that was what this conference was all about.  It just happened to be the topic of conversation when I was referred to the writer at the Oklahoma.
The blogsphere and social media space in Oklahoma is very active.  It’s a great source of news and yesterday’s announcement of the death of Osama bin laden.  In doing a quick Google search on the keywords Osama bin laden.  You can see that there are over 1900 real time messages of his death from social media.  And this is nearly 24 hours after the story was broke to the press.
More importantly, is where I learned about bin laden’s death.  Just before shutting down for the night, I saw a tweet saying the following, “Ding dong the wicked witch is dead.”  Slightly intrigued I further investigated my Twitter stream to see an announcement from both TMZ and CNN.  I quickly retweeted the message to my own 24,000 plus followers and several responded quite surprised.
I see the world of blogging and social media as a tool to work together with more traditional publications instead of against them.  With more than 500 active bloggers in the Oklahoma City and Tulsa Metro areas, I believe that by all working together will can help one another instead of singling out community members who serve content generators and community influencers.  Because content generators and influencers ingest content at a greater rate than their counter parts.
Am I wrong or am I right?  Should traditional media engage or ignore bloggers?
Photo Credit Leadership Freak.



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