ResumeBear Blog

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Don’t Worry Be Happy, or PayCheck? Posted: 02 Jun 2012 07:01 AM PDT When it comes to a job, money is important. But if the size of the paycheck is the only thing you're considering when choosing how to spend eight or more hours every day, you could be shortchanging yourself in the long run. You should consider happiness. Whether or not you're happy at work – and by extension, happy in life — has less to do with how much you get paid and more to do with factors such as what you do, your coworkers and your sense of purpose at work. Take people who have become unemployed, for instance. Their well being suffers most because they lost those "intrinsic features of the job" – not so much because of loss of income, according to the World Happiness Report recently released by Columbia University. It's clear: There's a lot more wrapped up in a job than how much it pays. People rank flexible hours and opportunities for advancement at the same level as high income, according to surveys cited in the report. Job security, interesting work and autonomy rank even higher than income in the report. So … looking for a new job, or unhappy with the one you have now? Don't think about money right off the bat. Consider how you like to work, what kind of culture you prefer, how you liked to be managed and so on and so forth. Then look for jobs at companies that match as many of your preferences as possible – be sure to check out company reviews — then start thinking about compensation.

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The Work Buzz's Latest News: 14 secure jobs with a high percentage of workers age 55-plus

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14 secure jobs with a high percentage of workers age 55-plus Posted: 01 Jun 2012 08:22 AM PDT Different types of jobs attract different types of people. For instance, introverts might prefer behind-the-scenes positions, while extroverts might be more attracted to client service or communications-related jobs. Demographics can also impact career choices — age, sex, location and other factors may play a role in influencing the types of jobs people pursue. In his book "150 Best Jobs for a Secure Future," author Laurence Shatkin, Ph.D., shares some of the most secure jobs by demographic — jobs that tend to attract a high volume of certain types of workers. In one such list, Shatkin reveals the best secure jobs with a high percentage of workers age 55 and over. To create this list, Shatkin first identified the 150 most secure jobs based on various data from the Bureau of Labor Statistics. Next, he sorted those jobs in order of the list's primary criterion — workers age 55-plus. He then sorted the list further using earnings, growth rate and number of openings. Shatkin is not implying that workers in this age range should consider these jobs based solely on their inclusion in this list. It's just meant to provide a different perspective on the types of jobs that are popular amongst workers in this demographic. Mature workers might be drawn to these positions for different, personal reasons. Certain roles, such as chief executives, often require a significant amount of experience. If this list makes you consider a potential job that you might have otherwise overlooked for any reason, you'll find yourself in good company. Here are 14 secure jobs with a high percentage of workers age 55-plus: 1. Clinical, counseling and school psychologists* Percent age 55 and over: 41.9 Median annual salary: $67,880** 2. Psychologists, all other (not listed separately) Percent age 55 and over: 41.9 Median annual salary: $90,010 3. Chief executives Percent age 55 and over: 35.5 Median annual salary: $166,910 4. Physicists Percent age 55 and over: 33.8 Median annual salary: $106,360 5. Urban and regional planners Percent age 55 and over: 33.8 Median annual salary: $64,100 6. Management analysts Percent age 55 and over: 32.3 Median annual salary: $78,490 7. Education administrators, all other Percent age 55 and over: 32.2 Median annual salary: $76,730 8. Education administrators, elementary and secondary school Percent age 55 and over: 32.2 Median annual salary: $87,470 9. Education administrators, postsecondary Percent age 55 and over: 32.2 Median annual salary: $84,280 10. Administrative services managers Percent age 55 and over: 31.9 Median annual salary: $79,540 11. Instructional coordinators Percent age 55 and over: 31.9 Median annual salary: $59,280 12. Writers and authors Percent age 55 and over: 31.9 Median annual salary: $55,870 13. Transportation inspectors Percent age 55 and over: 31.3 Median annual salary: $62,230 14. Social and community service managers Percent age 55 and over: 30.8 Median annual salary: $58,660 *Occupations and percentages based on figures from “150 Best Jobs for a Secure Future," which used figures from the Bureau of Labor Statistics. **Salary figures from the Bureau of Labor Statistics.

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The Work Buzz's Latest News: Companies hiring this week

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Companies hiring this week Posted: 08 May 2012 08:05 AM PDT When we share our weekly "companies hiring" lists, it's a good opportunity to provide updates on the economy and job market as well. Today, the Bureau of Labor Statistics reported that, while the number of job openings on the last business day of March — 3.7 million — was little changed from February, the number was up significantly from a year earlier. The manufacturing sector saw a notable increase in March job openings, and the number of total nonfarm openings has increased by 1.3 million since June 2009. Here are 10 companies that have job openings this week: 1. 24 Hour Fitness Industry: Fitness Sample job titles: Personal trainer, membership counselor (sales), department manager, IT professional 2. Century 21 Real Estate LLC Industry: Real estate Sample job titles: Real estate agent, real estate sales associate 3. Echo Global Logistics Industry: Logistics/technology Sample job titles: Sales trainee, carrier sales representative, .Net developer, corporate sales executive, senior C# developer, account manager, DBA/report developer 4. Gentiva Home Health and Hospice Industry: Home health care Sample job titles: Home health and hospice registered nurse, home health and hospice LPN, nurse manager, nurse practitioner, occupational therapist, occupational therapist assistant, physical therapist, physical therapist assistant, sales executive 5. Incredible Technologies Industry: Computer software/entertainment Sample job titles: Electrical engineer, game producer, software developer 6. Nielsen  Industry: Business services Sample job titles: Analyst, associate client manager, client manager, engineer, project manager 7. Protocall Communications Inc. Industry: Marketing consultants/sales Sample Job Titles: Account executive, sales representative (B2C and B2B) 8. UBS Industry: Financial services (wealth management and investment banking) Sample job titles: Credit stress testing analyst, product surveillance compliance analyst, compliance officer — UBS Trust Company, regional reconciliation controller, institutional account manager, institutional marketing manager, investment accountant 9. Waters Corporation Industry: Biotechnology Sample job titles: Field service engineer, senior mechanical engineer, senior application scientist, principal scientist, informatics support engineer 10. Webster Veterinary, a Patterson Company Industry: Veterinary pharmaceutical sales Sample job titles: Pharmaceutical veterinary sales representative, equipment manager, service technician

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ResumeBear Blog

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ResumeBear: Your Workplace Learning from “The Voice” Posted: 08 May 2012 09:36 AM PDT Are you a fan of the weekly singing competition The Voice? If you are, you may have already noticed a distinct parallel to the way things are in the workplace. If you're not familiar with the show's format, four celebrity singer-coaches select the best aspiring singers from a blind audition. The aspiring singers first compete in a sing off against the other artists in the coach's stable. Finally the best from each coach compete against each other, and viewers vote to award one winner a recording contract. As I watched an episode last week it struck me how this show holds some good lessons about the workplace that apply to your career. 1. Your boss hires you because she believes you can help her be successful. On the show, coaches select talent based on their potential to perform well throughout the competition. They are looking for talent who can help them "win the whole thing." Your manager hires you because she thinks you have the ability to help to solve her business problems better than any other candidate. She believes you can help her win. So get a sense for what competition she is trying to win and reframe your perspective and performance to help her succeed. 2. The competition doesn't end when you get the job. On the show, singers train together with the coach, and then compete against one another to get to the next level. One gets eliminated, one goes on. To make it to the end of the show, you've got to compete hard in every round. Whether it's getting the promotion or being assigned to a plum project, you are always competing for what comes next in your career. You competed to get the job, but once you have it, you must compete in the job. Look around and see how you're positioning yourself to be the talent of choice in the next competition. 3. Mentoring is an essential part of your professional development process. On the show, coaches groom their artists, giving insight into their performance and sharing techniques for improvement. Guest mentors assist in developing the rookie artist for competition. Both have an encouraging, supportive and personal connection with the artists. It's been well-documented that having a strong mentor relationship is one of the keys to success, especially for young professionals. If you don't have a mentor, find one. Then, build a relationship that helps you leverage the insight, wisdom and encouragement of an experienced guide who can support your career journey. 4. It's about who you are, as much as it is about what you know. On a recent show, two competing singers were quite different in personality. One was outgoing, and the other more reserved. The coach commented that the singer's presence was as much a part of the evaluation as her talent. The audience is buying who you are, he said, as much as they are buying how you sing. You've probably heard of personal branding. That's the part about who you are. How people perceive you is as essential to your career as what you actually do. Take a look at how your personal brand identifies you. Does it attract the caliber of mentors, colleagues and opportunities that you desire? If not, take a look at what you can do to shore up your professional presence and get the raving fans you deserve. 5. You're good. Someone else may be just a little bit better. It's usually a tough call to eliminate a singer but the coach has to pick the one with the best chance of going all the way.  The coach anguishes over the choice between two strong performers. They give very specific feedback so the eliminated singer understands why they lost and how to improve. Sometimes it's a very slight, nearly imperceptible edge that wins. Managers make tough calls about good talent all the time, whether it's deciding who gets the special assignment, or the salary increases. You're good; someone else may just have a slight advantage that makes him the more perfect choice for a role. A good manager will help you understand why you fell short. If you don't win a particular competition, ask for specific feedback that will make you better in the next round. And of course there's one BIG difference between your career and The Voice. You don't have to learn your career lessons on national TV with a couple million people watching! Lea McLeod did some serious time in big corporations. Now she's sharing what she learned with young professionals and college grads. She figures if you understand the fundamentals of working in organizations – of any kind – you'll be better prepared to get the job you want, and have more fun doing it. She blogs at Degrees of Transition. Connect with her on Facebook, Twitter and LinkedIn, and at lea.mcleod@gmail.com.

Gates, Buffett, Kevin Rose and Pete Cashmore: Entrepreneurs Speak Posted: 07 May 2012 01:53 PM PDT Business ventures build on top of one another like Lego towers — they don't spring Athena-like from the foreheads of entrepreneurs, no matter what some may claim. Anyone with a strong idea, a lot of luck, and even more hard work can succeed in the for-profit and nonprofit sectors. But they need to intently study the victories and mistakes of their predecessors before embarking on any sort of entrepreneurial journey. No matter their background or industry, the following folks have plenty of advice and inspiration to offer while future innovators compile their research. Muhammad Yunus with the Nobel Foundation, Oct. 13, 2006: This distinguished Nobel Peace Prize recipient pioneered the use of microcredits through the Grameen Bank, which he established in his native Bangladesh in 1983; many for-profit and nonprofit ventures these days utilize the same concept when investing in underprivileged regions. Muhammad Yunus stands as a sterling example of the social entrepreneurship phenomenon, which blends business opportunities with causes promoting economic, social, political, or environmental justice. Elizabeth Sabol-Jones at Inspirist, Jan. 19, 2011: At 19, an enterprising young Georgetown University Chinese language major launched Nightly Noms, a bakery with delivery service catering to hungry students up late working. Learn about how her creative mind discovered a niche and filled it, asking her peers in the Compass Fellowship — an organization devoted to nurturing and networking young entrepreneurs — for their input. Oprah Winfrey at Academy of Achievement, Feb. 21, 1991: Even Oprah Winfrey's detractors should give her credit for forging a career now worth billions after starting out as a less-than-popular local morning talk show host from a traumatic background. Future innovators looking to launch their own startup can easily find inspiration in her perseverance and seemingly boundless work ethic. Lauren Bush at Under30CEO, April 21, 2011: Lauren Bush, co-founder of FEED Projects, discusses how she applied her entrepreneurial skills to the nonprofit, social justice sector. Partnering with the United Nations' School Feeding initiative, the company blends business and activism by selling merchandise and donating the profits to Latin American, Asian, and African children in need. Patrick Chukwura at Young Entrepreneurs, Sept. 27, 2011: Creative and entertainment industries are notoriously difficult to break into, and more enterprising individuals frequently wind up better off creating their own opportunities as opposed to waiting for them to happen along. Learn a little something about innovation when developing and marketing video games from the co-founder of Fine & Dandy Games, whose Goop proved successful on the iPad and iPhone amongst hefty competition. Pete Cashmore at Bloomberg Venture, July 7, 2010: By this point, anyone familiar with new media, technology, social media, and the Internet know Mashable, seeing as how it's currently one of the largest, most profitable blogs around. Watch this video with the site's founder and CEO where he talks about how he launched everything solo and wound up with an entire company built around one idea. Beh Weng Wei at Tech65.org, Feb. 25, 2012: Beh Weng Wei won the grand prize at the 2011 Young Entrepreneur Awards for his Frambie pitch, which eliminates some of the stress associated with custom picture framing and should be launching in Singapore on June 1, 2012. A simple concept wound up netting him $17,000 from Canon and MediaCorp, proving that one doesn't have to bog down ideas in needless complexities to produce something valuable. Luiz Seabra at CosmeticNews, March 20, 2006: One of the wealthiest men in the world erected his business empire around sustainable cosmetics, addressing mounting consumer demands for environmentally-conscious products through his Natura brand; it eventually became Brazil's first bath and beauty company to utilize a refill structure. Rather than fad chasing, take away from his story a lesson in noting more permanent consumer desires and catering to them. Kevin Rose at TechCrunch, April 20, 2009: Digg founder Kevin Rose almost sold his wildly popular aggregator to Google in 2008, and subsequently turned his resources toward creating a much stronger independent business instead. For wannabe entrepreneurs, this serves as a valuable lesson in how things might not progress in the intended fashion; they must be ready to keep things hurdling forward with strength, creativity, and — of course — luck. Ngozi Okonjo-Iweala at The Independent, May 16, 2006: As an economist, Nigeria's Minister of Finance and current World Bank presidential candidate brings something completely different and equally valuable to discussions of entrepreneurship than CEOs and investment bankers. One doesn't need a background in finance, history, or geopolitics to understand her explanation of how heavy political corruption restricts economic growth and what needs doing to ensure equal opportunities for all citizens. Mark Bao at Junior Biz, Feb. 22, 2010: Business wunderkind Mark Bao launched three nonprofits and 11 Internet-based companies by age 17, some of which he wound up selling and earning a comfortable profit. His promising career began when he was just a high school freshman, and he provides some awesome insight about starting something big from something small. Bill Gates at the Smithsonian Institute, circa 1993: Face it — the staggering majority of startup companies won't wind up enjoying Microsoft's level of international success; but that doesn't mean they can't pick up more than a few bits of solid advice from the corporation's founder. The Bill Gates interview archived by the Smithsonian Institute heavily details both the personal and professional decisions that wound up dictating his entire career. Jessica Jackley Flannery at Big Vision Podcast, Oct. 30, 2006: Kiva nurtures entrepreneurship in economically deprived regions through microloans, which provide promising upstarts the money they need to launch without requiring exorbitantly wealthy investors. In this inspiring interview with the nonprofit's co-founder, listeners pick up some useful information and inspiration about how to best invest in an entrepreneur's dreams. Sheila Johnson at Prendismo Collection, Dec. 18, 2003: Sheila Johnson earned billions as the co-founder of BET and Salamander Hospitalities (for which she also serves as CEO) and owner and partner of the sports teams Washington Mystics, Washington Wizards, and Washington Capitals. From her, future business owners will pick up some excellent pointers on sharpening their leadership acumen, the importance of mentors and self-preservation, and other excellent personal and professional matters. Aneesha Raghunathan at Raising CEO Kids, Dec. 20, 2010: Rather than sweatshop labor, all of Hope Line Fashions' products are created by adult women in India receiving a living wage and working in safe conditions. Founder Aneesha Raghunathan instigated this impressive initiative at 17 after witnessing firsthand the often horrific reality of outsourced clothing manufacturing, merging capitalism and charity into one impressively ethical package. Teri Moy at Small Business Trends, June 17, 2011: Entrepreneurs don't have to think globally in order to achieve success, earn money, and creatively fill niches that many consumers may not realize even exist — sometimes all it takes is a little creativity in one's own neighborhood to turn more than a few heads. Teri Moy, a Virginia-based photographer, began and operates a studio specializing in portrait and commercial shoots; she earned accolades for marketing toward couples on their second marriages and businesspeople desiring social media headshots, two demographics to whom few shutterbugs explicitly catered. Chuck Feeney at RTE Radio 1, Jan. 18, 2008: He may possess a net worth of billions from his international chain of duty-free shops, but most people familiar with Chuck Feeney's name know him more as the paragon of frugality and philanthropy; he famously lives on the equivalent of a middle-class income (flying coach and renting apartments, for example) and sends most of his prodigious wealth toward education, world peace, and healthcare causes. From him, up-and-coming innovators with ideas to share about making their money stretch as far as possible as well as the importance of giving back to the world. Prerna Gupta at evolver.fm, Jan. 25, 2011: A singer funneled her love of music, fascination with technology, and entrepreneurial spirit into the establishment of Khush, exemplifying why up-and-coming business owners should pay close attention to their passions — they may very well discover others willing to shell out money and join in, too! LaDiDa, the company's wildly popular iPhone app, pioneered the "reverse karaoke" phenomenon, which allows vocalists (and not-so-vocalists) to record themselves and receive a customized accompaniment in response. Coco Chanel with Micheline Sandrel, July 31, 1969: Despite her more than a wee bit unfortunate politics, this legendary fashion and beauty mogul served as an inspiration to enterprising women before the feminist movement granted them the autonomy and opportunities to get ahead in business. Most of this interview, which went down when she was 86, revolves around her grim perceptions of where her industry's obsession with youth might wind up taking it. Jane Chen at Social Capital Markets, Dec. 3, 2010: Jane Chen co-founded Embrace and serves as an excellent example of entrepreneurship with social consciousness and the importance of setting goals when serving society. For only $25, healthcare facilities and families can purchase portable incubators that do not use electricity to save the lives of babies born prematurely or with low birth rates; Embrace strives toward helping at least 3.8 million babies in India and save the lives of 135,000 between 2010 and 2015 — though any amount of infants and families assisted constitutes a victory. Warren Buffett at Huffington Post/Yahoo! News, July 8, 2010: Berkshire Hathaway's billionaire CEO thinks love, not money, makes the business world go 'round — hardly surprising, considering his well-documented frugality — and believes the greatest bit of advice he ever received centers around its perpetuation. Profits are nice, of course, and ensure health and safety, but when they grow into the largest priority, things begin suffering. Emily May at The Pixel Project, Jan. 9, 2012: Thanks to Emily May's Hollaback! smartphone app and innovative blog network, women, minorities, the LGBTQ, and absolutely anyone else experiencing public street harassment, bullying, and assault hold the power to speak up and speak out against their tormenters. Her nonprofit blends new media, and activism to promote safer neighborhoods in all corners of the globe, offering some cool, inspiring lessons about creatively harnessing technology for the greater good. Caterina Fake in Entrepreneur, March 29, 2011: In this rapid-fire read, the co-founder of Internet sensations Flickr and Hunch talks about multiple topics aspirant and new entrepreneurs alike should pore over. Social media, personal memories, book suggestions, investments, and other hallmarks of succeeding in online business pursuits receive coverage here, though she doesn't delve too deeply into any one particular facet. Edwin Broni-Mensah at Your Hidden Potential, Dec. 9, 2011: Regardless of whether or not a wannabe entrepreneur hopes to apply his or her business skills to charitable causes, this interview with the mind behind GiveMe Tap dishes out some most excellent advice about startups. Let both his lessons and his innovative approach to providing potable water through sustainability inspire undertakings across different industries. Pierre Omidyar in BusinessWeek, June 20, 2005: eBay's founder draws parallels between launching and running his own company and operating a nonprofit investing in tech-related business ventures; lessons acquired in one venture often apply to others surprisingly well. At the center of it all, though, lay people, whose ideas and insights keep everything running — a little bit of belief, a little bit of luck, and a lot of bit of energy and resources make all the difference. Jiro Ono in Jiro Dreams of Sushi, 2011: Tucked unassumingly in the Tokyo subway and sporting only 10 seats, the modest sushi joint Sukibyabashi Jiro sports a most immodest 3-star Michelin rating — the first time such a prestigious honor was ever bestowed on such an establishment. Japan officially hails chef and proprietor Jiro Ono as a living treasure, and business students and entrepreneurs should pay close attention to his core values; quality remains paramount, and presentation means nothing if it doesn't hail from a place of pride, passion, and sincerity. Georgina Cooper at Wealthy Student, March 30, 2011: Fashion aficionados on a budget adore Pretaportobello.com because it hooks them up with one-of-a-kind clothing and accessories from oft-overlooked designers, benefiting both the producer needing some attention and the consumer with constraints. This interview with the site's founder tells the tale of how she synthesized different needs into one logical, mutually beneficial concept both simple and highly effective. Ben Cohen & Jerry Greenfield at Not Quite Nigella, Nov. 26, 2009: Few companies have so famously and seamlessly welded social with economic entrepreneurship as Ben & Jerry's Ice Cream, making it quite the role model for progressive up-and-comers. Although the company obviously sparks controversy by taking public political stances, what frequently attracts buyers to the premium brand is its unapologetic "take me for what I am" attitude — something even non-business folks can benefit from witnessing. Blake Mycoskie at TreeHugger, Sept. 11, 2008: Consumers who don't know Blake Mycoskie's name at least know of TOMS, the shoe company merging for-profit ventures with nonprofit goals, matching every pair sold with one shipped to children and adults in need. Its core concept might very well serve as a particularly useful starting point for future business leaders hoping to better the world while still financially supporting themselves and their employees.

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The Work Buzz's Latest News: America’s in-demand jobs: Health care case manager

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America’s in-demand jobs: Health care case manager Posted: 07 May 2012 08:00 AM PDT Last week we profiled .NET developers, one of the six most in-demand jobs in the U.S., according to information from CareerBuilder's database. Today we're highlighting another in-demand job — health care case managers. These case managers are responsible for facilitating and coordinating patient care in a number of facilities. Case managers plan and implement customized care for patients that provide quality, efficiency and cost-effectiveness. According to CareerBuilder's Supply & Demand Portal, the average national salary is $68,000, and the top cities hiring for these positions are San Francisco, Los Angeles and New York. Watch the video below for more details on this position: And if you'd rather see it as a snazzy infographic, we have that too: Check out all the health care case manager positions we have on CareerBuilder today!

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ResumeBear Blog

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50 Great Marketing Twitter Feeds Posted: 29 Apr 2012 08:56 AM PDT Marketing is everywhere. For consumers, this is probably not ideal, but for students of marketing it means that there is no shortage of examples, both good and bad, from which to learn about the craft. The easiest way to keep your finger on the pulse of marketing is to log in to Twitter. Almost every Twitter user is selling something, even if it's only a belief or an image they want to project. Here are 50 of the best Twitter accounts to which you'll keep coming back for more. Best corporate presences These companies are perfecting the art of integrating marketing with social media. Whole Foods Market: Nearly 2.5 million fans of organic food follow this feed to have their questions answered and be notified of wine tastings and other events at their local store. Bank of America: BoA takes advantage of Twitter as a means of resolving customer issues and is a terrific example of proactive customer service. Threadless: Twitter is the perfect home for an internet business based on creating shirts created by customers, and their nearly 2 million followers seem to agree. Chevrolet: With head PR guy @AdamDenison, Chevy tweets company news, chats with Chevy lovers, and shares pics of beautiful rides. JetBlue Airways: JetBlue's stated goal is to show customers the company is made up of real people, and it succeeds with a friendly tone and helpful information, to boot. Miami Heat: The Heat's feed is one of the most retweeted by a brand on Twitter. They connect with fans through giveaways, scores, highlights, and of course discussion. HTC: HTC's Twitter followers are frequently treated to company news before the press gets wind of it, a genius way of promoting its online presence. Comcast Cares: The cable company's feed is an arm of its customer service department, and it's a helpful and friendly one that ~56,000 people follow. Starbucks: In a way, Twitter is like a digital coffee shop. Starbucks capitalizes on the forum to chat with customers and inform them of new menu items and promotions. Marvel Entertainment: Comic fans are some of the most rabid fans in the galaxy. Industry giant Marvel uses its feed as a place to bring them first looks at new issues and keep them talking about their favorite heroes. Best personal branders These public figures use Twitter to market themselves, solidifying who they are and reminding fans on a daily basis exactly why fans love them. Richard Branson: The fascinating founder of Virgin knows how to grab headlines, and he never misses a chance to funnel attention for a cause or a personal event back to press for his company. Mark Cuban: People love Cuban because he shoots from the hip and seems like an Ordinary Joe, an image he cultivates by interacting regularly with his Twitter followers. John Hodgman: Hodgman owns the "pasty-white, nerdy intellectual everyone loves to hate" niche. His Twitter feed reproduces his trademark weird sense of humor. Bill Nye: "The Science Guy" is on a quest to "change the world." He fights that battle one tweet at a time, fielding questions and fanning the flames of people's interest in science. John Chow: Chow built a legendary brand by turning his blogging into a $40,000 a month enterprise. This is the Twitter feed for the social media guru. Donald Trump: The Donald's tweets give fans everything you might expect: Obama-bashing, stories of the high life, and his trademark bravado. Gary Valenciano: Gary V. has a large following on Twitter, who eat up the musician's positive tweets and UNICEF news and updates. Joel Osteen: Speaking of positive tweets, Pastor Joel connects with his disciples all over the world through Twitter and posts inspiring messages to get them through the day. Tony Robbins: No one is more synonymous with motivational speaking than Tony Robbins, and he's taken his brand to Twitter and cultivated a following of over 2 million. Barack Obama: The President's base is primarily young and technologically savvy. What better way to strengthen his brand than by connecting with that base on Twitter. School help Take advantage of marketing experts on Twitter as an aid in your academic undertakings. Internet Marketing: Need some advice for a project, like how to craft a catchy message or create a slogan? The guys behind this feed "love" marketing and SEO. Marketing B2B: This Twitter feed is the place pros in the business-to-business marketing world come together to chat, and if you eavesdrop you might learn a thing or two. Market Motive: Tweets here regularly link to free video sessions where you can learn marketing techniques like YouTube marketing and page optimization. MarketingSherpa: Don't try to climb the marketing degree mountain alone. Let the Marketing Sherpa guide you there with case stuides, training, and research. Ann Handley: Head of content for MarketingProfs.com, Ms. Handley's followers come for interviews and inside scoops about marketing. Marketing Donut: It has nothing to do with fried, glazed bread and everything to do with free industry resources for pros and even students like you. Search Marketing Now: This feed is a great resource for homework and research help, with tweets with white papers about SEO and other industry topics. Guerrilla Marketing: If you've got an academic interest in guerrilla marketing, this feed is the place for you to learn about experimental and creative advertising. Restaurant Marketing: This globetrotter gives you the do's and don't’s of marketing in the restaurant business, grounded in his extensive consulting experiences. Avinash Kaushik: The author and self-described "digital marketing evangelist" brings you news and views on web analytics and internet marketing. Marketing publications and news ResumeBear Blog: Daily Updates on Job Market Stay glued to the news from these magazines and websites to keep you abreast of marketing goings-on. eMarketer: This feed is updated multiple times daily with tweets related to research and analysis of digital marketing and media. Marketing Week Mag: Find thousands of tweets with news from the world of marketing from this well-informed British magazine. Marketing Magazine: You don't have to be British to get breaking news and commentary aimed at marketing professionals from this leading magazine./ WSJ Media Marketing: There's a reason the Wall Street Journal is surviving in a dying medium: indispensable info and reporting. Get that here regarding the world of marketing. Marketing Mag: Not to be confused with Marketing Magazine, this mag's feed connects you with industry news from the Asian Pacific sector, which you know is an emerging player if you've been paying attention. Ad Age: This feed is a great source of cool interviews and off-the-wall articles like "March Madness for NFL Brands as Manning and Tebow Shift, Saints Get Punished." Marketing Land: Welcome to the land of the marketers, where tweets cover things like building brands on Facebook and marketing on Pinterest. Ecommerce Marketing: The name says it all. Find e-commerce trends and tips from the folks at the blog Ecommerce-Marketing.com. Search Engine Land: SEO is a huge part of digital marketing, so keep up to date on the latest developments from Google, Bing, and Yahoo. Pearson Marketing: The people from the "world's leading learning company" operate this feed that posts news and starts discussions about marketing campaigns and happenings. Marketing Jobs Last but not least, when finding a marketing job becomes your sole purpose in life, let these feeds assist you. Resumebear: Online Job Board and Resume Tracking Service NY Marketing Jobs: If you live in the Big Apple, this feed will be your addiction as you check in multiple times a day to search updated job postings. Marketing Pilgrim: With marketing job listings from around the country, Marketing Pilgrim is your friend on your journey that ends with a great job. Los Angeles Web Jobs: If you live in the L.A. area, or are one of many who wouldn't mind moving there, follow this feed for marketing and SEO jobs. AlbanyClericalJobs: With a wider range of jobs than the name implies, this feed tweets about job openings like marketing analyst entry-level marketing in the Atlanta area. Mark Lennox: If you've got an adventurous spirit (a good quality in a marketer), check out this feed for a steady supply of marketing jobs in London. Washington Post Jobs: This is an excellent source of industry jobs in the nation's capital and the surrounding areas, offering both jobs and internships. LinkedIn Jobs: This is the marketing-specific Twitter feed for jobs from the leading job connectedness site. ChicagoMarketingJobs: The Windy City needs marketers, and this feed is the one that gives you all the openings for marketing specialists and the like. Marketing Jobs: Simply Hired runs this account that helpfully connects you with marketing jobs all over the country. Marketing Jobs: If you want some freelance work to pay the bills until you find a steady salary, follow this feed for consulting opportunities.

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