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Saturday, September 3, 2011

Bad Marketing Gone Wrong – Personalization Matters in a Job Search


Bad Marketing Gone Wrong – Personalization Matters in a Job Search

Link to CAREEREALISM.com

Posted: 02 Sep 2011 11:00 PM PDT
So don't be lazy in your job search or any other marketing campaign - take the time to build those relationships - that's where the real paydirt is!

To get this useful advice and many other helpful career resources, visit us now at CAREEREALISM.com.


Posted: 02 Sep 2011 10:45 PM PDT
We've all had that awful job interview where we bobbled a question. Here are some tips on becoming more comfortable during a job interview.

To get this useful advice and many other helpful career resources, visit us now at CAREEREALISM.com.


Posted: 02 Sep 2011 10:30 PM PDT
If you don't take the time to build rapport, it may have deadly career consequences. Try using these four tips to build a connection with a new boss.

To get this useful advice and many other helpful career resources, visit us now at CAREEREALISM.com.


blogging4jobs


blogging4jobs

Link to Blogging4Jobs

Posted: 02 Sep 2011 11:48 AM PDT
wordpress hack, timthumb exploit, hr blogger, human resources blogger, blogging, tim thumb, timthumb, woo themes
I’ve been hacked but not on this blog.  (and no, this is not an invite.)  Three of my own blogs have had some suspicious activity this week alone.  I’m an HR and leadership blogger.  That’s human resources not a coder, designer, or developer.  The cause of the hack after several very long phone calls and internet research seems to be a photo resizer feature in several of the blog themes I use.  This resizer is an easy in for hackers to spread malware and phishing attacks.
It’s called the TimThumb Exploit and it sucks.  It really sucks.  I was made aware of the problem late this week after finding out that one of my blogs contained Malware and was being attacked.  Not being a programmer I did a Google search to get started on creating a solution to these malicious blogging attacks.
  • Sucuri Website Scanner.  (affiliate link)  To keep this from happening again, Sucuri is now monitoring my websites and blogs for me.  They will now alert me via email, Twitter, or even RSS to any suspicious activity and will fix the errors.  It’s worth the cost and my piece of mind.
  • DIY Solution.  While I’m not a programmer or a coder, here’s a good how to for those do it yourselfers who want to remove the malware, phishing, and close the exploit from Smackdown.
  • Patch for Tim Thumb via Woo Themes.  This is where I purchase many of my off the shelf themes.  These themes also use a photo resizer.  I would have preferred an email from Woo Themes alerting me to the problem back in the beginning of August when the problem was first discovered.
It’s funny because I’ve been blogging as a human resources and HR for a while and on WordPress to boot.  I have never had any issues like this.  GoDaddy was surprisingly helpful.  The email I received connected them directly to their Abuse department where I spoke to an actual live person on the phone.  They can’t fix the problems for me, but they gave me some helpful information and direction to get started on correcting the issues.  As for one of my sites, it looks like I’ll be starting at square one, and that could actually be a good thing.  The other two are likely to be saved.
Hackers.  Evil Asses.  Be Done With You.
Photo Credit Telegraph & Contentious. 
Posted: 02 Sep 2011 04:33 AM PDT

In a previous post, I addressed how character and integrity should be king when hiring or retaining talent.  I am often disgusted by the stories I hear and those of which I have been a part that prove, sadly, unethical behaviour is alive and well.  In my own case, the deplorable practices were performed by those senior to me, those who should have known better or didn’t really care.  Therefore, as reason might dictate, most individuals must look within themselves and/or follow leaders with a proven track record and either pattern yourself after them or build your own ethical blueprint – one that becomes clearly evident by your own actions, by the reputation your build over time, and by the questions you ask and those you answer truthfully, and by your past/experiences and how your represent them.
Ethics and proving character can be a difficult hurdle when it comes to securing an interview, let alone a new job.  I have been a recruiter for years and have worked for many organizations that put character first.  I have never invited any jobseeker in for an onsite interview until I determined some semblance of “character” during a phone interview or as a result of a personal referral.  If a candidate, initially, doesn’t fit in with the culture of the company during this early stage of the hiring process, they never will.  And if it can be ascertained that the applicant is even the slightest bit sycophantic, they will never pass an interview with the hiring manager or a direct supervisor.

I have put together a list of tips to aid jobseekers in showing their best face, letting the light of their character shine through loud and clear.  It is my hope that with this modest list, a general understanding of how a recruiter thinks will result.
1. Whenever possible, indicate on your resume that you hold three vitally important characters:  Intelligence, Energy and Integrity.  Employers seek theses in every applicant, Every.  Single.  One.   These three qualities show hire-ability.   Simply add an instance that demonstrate these under your most recent job or project (this could even be a school-based project.)
2. Include a letter of recommendation with your cover letter from a previous colleague or supervisor that simply attests to your possession of these three qualities. If a previous employer indicates they would hire you again, if given the opportunity?  All the better.
3. If you are invited in for an on-site, face-to-face interview, prove your intelligence and interest with a strong understanding of the position and the company, itself.  Do the online research necessary, make some calls to contacts or past employees who may have valuable insight or could directly refer you.
4. PLEASE have your resume reviewed by a recruiter and several friends who will give you the critical feedback you need– maybe there is something key missing or misrepresented that you are just too close to see.
5.  THIS you SHOULD KNOW:  A good recruiter will be able to ascertain within 10-15 seconds of opening your resume or application whether or not you will even get a call or second look.  Make something stand out at the top of the resume or within the first paragraph of your cover letter.
And the last tip for today:
6. Be very careful of the use of the cliche buzz words of the day - thought leader, expert, guru, etc. – these are an instant turn-off to most recruiters and most recruiters will stop reading and immediately dismiss your application / resume.

Enjoy your weekend, the rest of my list will appear in my next post!

Rayanne Thorn, @ray_anne is the Marketing Director for the online recruiting software company, Broadbean Technology.  She is also a proud mother of four residing in Laguna Beach, California, and a contributor for Blogging4Jobs.  Connect with her on LinkedIn.


The Work Buzz's Latest News: “Find the top job for your personality type” plus 1 more


The Work Buzz's Latest News: “Find the top job for your personality type” plus 1 more


Posted: 01 Sep 2011 09:26 AM PDT
There are a lot of things to think about when choosing a career — how much money you'll earn, what you're good at, education level — but one of the biggest factors that should be taken into consideration when determining your career path is your personality.
Certain jobs just fit certain personalities better. Someone who is naturally outgoing and who doesn't take rejection personally will probably make a great salesperson, while someone who is patient and nurturing might make a better teacher.
By uncovering your true personality, you can narrow down your career choices significantly. One of the easiest ways to start eliminating careers is determine whether you are an introvert or an extrovert.
A very simple, basic way to do this is to ask yourself one question. Do you draw energy from the people around you, or are you energized by focusing inward?
If you prefer the former — you love to socialize and share your ideas — then you're an extrovert. If the latter sounds more like you — you revel in your alone time and often get lost in your own thoughts — then you're an introvert. Extroverts, for example, may become bored or unmotivated in jobs that require a lot of independent work or decision, while introverts may thrive in these types of situations.
To give you examples of the types of careers best suited to each personality type, here is a list of top careers for both introverts and extroverts, based on an analysis of the results of more than 750,000 people who took the Dewey Color System's Color Career Indicator — a scientifically validated, non-language career test — on CareerBuilder.com.
Extrovert Introvert
1. Registered Nurse 1. General Office Administrator
2. Manager/Supervisor of Police 2. Court, Municipal, or License clerk
3. Corporate Recruiter 3. Computer Programmer
4. Lifeguard or Ski Patroller 4. Film or Video Editor
5. Air Traffic Controller 5. Logistician
6. Actor 6. Financial Examiner
7. Electrical Mechanic, Installer, or Repairer 7. Probation Officer
8. Licensed Vocational Nurse 8. Title Examiner
9. Medical Assistant 9. Bus Driver
10. Kindergarten Teacher 10. Computer Equipment Installer or Repairer

Curious to know more about the jobs that best suit your personality?  The full Dewey Color Career Indicator can be found here. The test evaluates for all of the "big five" personality traits, including extroversion, openness, conscientiousness, agreeableness and neuroticism, to come up with a tailored list of careers best suited to your personality.
What's your personality type? Does it fit your career? Let us know in the comments section.
Posted: 01 Sep 2011 07:45 AM PDT
If you follow us on Twitter, and you should because our account is awesome, you’ve been reading my Tweets, whether they were links to advice and articles or my ridiculous musings. I was the primary voice behind the account since we opened it in 2009 and you (unfortunately) had to see my bearded mug once we added my profile picture last year. (Again, I apologize for the therapy you'll have to undergo to forget that image.) I've had the pleasure of interacting with a lot of you — giving advice, virtual high-fives and helping you out when you've hit snafus in your job search.
Today, I'm passing the Twitter torch to Justin Thompson, our new social media guy who will also be manning the Facebook account and contributing to our trusty blog, The Work Buzz. I chatted with him a bit about his new role and why we're now giving even more attention to our fans through our social media channels.
What's your typical day at CareerBuilder?
In essence, I chat with our fans and followers all day long. My goal is to provide them with information to help them find a job or advance their career, no matter where they are in their life. And hopefully I can do that with a little bit of humor and levity.
How would you describe the culture of CareerBuilder in 10 words or less?
Gregarious, innovative and structured chaos.
What's the most exciting part about your new role?
The moment I went, "I have this idea" and someone said "Sure, go for it. See what happens." The freedom is amazing. Also, having direct access to our customers and getting their feedback daily is great.
What's one thing you want people to know about CareerBuilder?
We want to help people – whether they are looking for jobs or trying to fill jobs. If we can make the process easier for everyone, then I think we're successful.
How do you see CareerBuilder changing as recruitment changes?
We're going to evolve as job seekers begin diversifying the ways they look for jobs, especially in social and emerging media. As job seekers evolve, we'll continue to help bridge the gap between them and their ideal careers, helping companies understand how these new channels become an ingredient to their talent acquisition.
Why do you think social media is a good way for job seekers and CareerBuilder to connect?
Social media allows us to get instantaneous feedback from our customers and allows us to continue the conversation with them outside of them just uploading their resume and applying. We basically want to be there with advice and words of encouragement throughout their entire process and hope that once they nail that interview or get hired, they loop us back in and share their success story with other people who are still in the process of finding the right position.
Now let's get down to some really serious questions:
What was your most memorable job before coming to work at CareerBuilder?
I was a Ronald McDonald handler. Yes, I was a talent agent for the famous clown himself.
What was your first job and what's one thing you learned during that time?
My first job was as a sandwich artiste at Subway. I learned that even when making sandwiches, you can always bring a certain panache to your work.
What's your favorite word that's not really a word?
Blerg. Or Frak.
Who's your favorite Tweeter?
Cher, only because she's the most ham-fisted Tweeter on the entire platform and her tweets usually make no sense.
Who's your least favorite celebrity and why?
Any Kardashian and that's because they do nothing to deserve attention.
Kindle, iPad, or actual books?
Real books because I find my likelihood of being mugged for a hardcover edition of The Hunger Games to be quite slim.
What's something that many of your peers may not know about you?
I earned my black belt in karate.
If I gave you $20, what would you spend it on?
Frozen yogurt, cupcakes and gummie bears.
One thing that really scares you?
Madonna's arms.
What reality show (past or present) does your daily life most resemble?
My life is a little bit of 'The Simple Life' meets 'The Real Housewives of Atlanta.'
If you had to give up one, which would it be: TV, iPod, or phone?
I would give up TV first. I cannot live without my music and my phone would be my key to communicating with the people that are important to me. If I'm unaware of what is happening on Glee, I'm pretty sure my life is better off.
As Justin takes over the social media channels, I'll continue to contribute to The Work Buzz and be involved in all of our job-seeker content, ranging from advice articles to ebooks to  #cbjobchats to CareerBuilder's Annual Dance Off*. [Note: CareerBuilder's Annual Dance Off is not actually a thing, but if it ever is I will let you know.]  So I might not be Tweeting with you as much but I’ll still be listening to what you have to say and relying on you for story ideas and insightful questions.
Plus, Justin sits only a few feet away from me, so if he fails to deliver the award-winning social media news and entertainment you've come to expect from us, I'll throw my iPod at him. [Note: Our Twitter and Facebook accounts have never won any awards, despite the many cookie bouquets I've sent to the Pulitzer committee.] But that probably won't be necessary. Probably.

Making Friends at Work: The Key to Career Success?


The Monster Blog


Posted: 01 Sep 2011 12:56 PM PDT
The-Happiness-Advantage-9780307591548 You may think that workplace socializing is a waste of time -- you're too busy with work for water-cooler chit-chat (and you're too busy with your life for after-work drinks with the team). But a new study by Harvard researcher Shawn Achor, the author of "The Happiness Advantage: The Seven Principles of Positive Psychology That Fuel Success and Performance at Work," says that employees who are most unwilling to develop workplace friendships are the least likely to get promoted.
He divided employees into quartiles on the basis of their willingness to initiate work relationships -- such as inviting coworkers out for drinks -- and the results may surprise you:
> Of the bottom quartile (those least willing to initiate work friendships) only 5% were extremely engaged in their work.
> Only 7% had been promoted in the past year, while approximately 40% of employees in the other quartiles received promotions.
So having friends at work pays off -- but what if you're shy, or what if you don't much like the people you work with? We asked Achor for some tips on workplace relationships, and here's what he had to say:
Monster: If you're working with people you don't have much in common with (or don't like much), do you think there's value in "faking it" -- that is, initializing social relationships simply for the sake of your career?
Achor: If you're faking it, then people aren't going to like you anyway. But if you make a conscious effort to learn what does connect you with your coworkers, then the payoff is huge. My new research in the Harvard Business Review reveals that if you provide social support at work to your coworkers, it correlates with a 40% increased likelihood of a promotion.
In addition, when you make an effort, your brain actually starts liking the people around you more. And my research shows that people who initialize relationships find significantly more engagement at work.
(For more advice, read "5 Tips for Making Office Friendships Work.")
Monster: You describe the positive effects of going out for drinks with your coworkers. What are some ideas for building relationships inside office hours?
Achor: On the way into work, pick up bagels for everyone. Usually only the boss or manager does this (if anyone does), so very quickly people perceive you as someone who is willing to sacrifice to connect the team. At UBS, one of the managers I worked with did this with his team, and he said that despite being a professional investor, it was one of the best investments he ever made because of the long-term effects on performance.
In addition, we feel more connected to people who recognize our worth. Find something that a person is doing at work and praise them for it. You don't have to be the manager to give praise, and the resulting effect is that others perceive you and your work more favorably as well. For this to work, the praise must be authentic and specific -- our brains are wired to detect deception. But our brains are also linked with mirror neurons, so if you smile more at work, so will your coworkers.
Monster: Any special tips for people who are shy?
Achor: At Adobe, I suggested that some of their introverted employees make a game out of raising social engagement. With each person you meet, try to learn one piece of new information: what they're working on, kids' names, what they're doing this weekend, what movie they saw last. By creating a goal out of the conversation, it makes your brain focus less on forcing being extroverted. In addition, we feel greater social support when we are known and when we know other people, so by the end of just a week, it will be even easier for you to strike up relationships and conversations with coworkers.
(For more advice, read "Networking Tips for Shy People.")
Monster: What are some practical things a busy person can do (daily or weekly) to improve his or her outlook and attitude, to start reaping some of the benefits of positive thinking?
The research in "The Happiness Advantage" proves that happiness is a work ethic. Not only do we work better when our brains are positive, but we must work at being happy, just like we exercise our bodies to get fit. Pick one new habit such as writing down three new things you are grateful for into a journal, or meditate for two minutes watching your breath go in and out, or write one positive two-minute email each morning to a friend before checking your inbox. All those habits take less than two minutes a day at work.
If you keep it going consistently for 21 days in a row, you will create a life habit, and our research has shown that will significantly improve optimism scores and business outcomes even 6 months later!
How do you develop friendships at work? How do you maintain a positive attitude? Share your thoughts in the Comments section.

Job Seekers: Guess Who’s Looking For You Online? | Career Rocketeer


Job Seekers: Guess Who’s Looking For You Online? | Career Rocketeer

Link to Career Rocketeer - Career Search and Personal Branding Blog

Posted: 02 Sep 2011 03:30 AM PDT
Guess WhoLet's say you are a job seeker fresh out of college. In your university career, you've landed impressive internships, networked with tons of influential people, and have a GPA that could rival anyone's.
However, because you never made it a priority, your social networking presence is not portraying you as a professional. After all, when many people are in college, they post their party photos on networks like Facebook, not industry related links or their work experience.
So, even though you may have the most experience or a shining resume, you're not landing any jobs. Why? Maybe because 89% of recruiters are looking for you online.
Surprised by the statistic? You shouldn't be. Since many of us live our lives online, it's a natural progression that employers will want a complete picture of a prospective employee. With this in mind, what can job seekers to do to ensure their online brands are positively portrayed online? Here are a few suggestions:
Keep it PG. When you know someone influential is probably searching for you online, it makes sense to clean up your online image and keep it PG, right? Sure, mixing your personal and professional brands is completely fine, but try to not take it overboard. Think about creating a happy medium by promoting news about your industry, blogging about positive weekend experiences, and only posting appropriate photos and video that you won't regret later in life. Remember, the Internet is written in ink. Make sure employers don't perceive your brand as negative just because of what you posted years ago.
Stand-out as an industry guru. If you were an employer, would you want a candidate who needed to be taught about the industry, or one that is highly knowledgeable based on their online presence? Probably the latter, right? It would not only save you money and time, you'd most likely feel better about them working on their own.
Use your social networks and websites to stand-out as an industry thought leader. Ask questions on your networks that are based on recent issues, blog about the latest controversies and shake-ups, and actually show that you are informed. By standing out as someone who knows what they are talking about, an employer will probably be more prone to think positively of you.
Connect with employers. Why wait for an employer to research you when you can be proactive and do it first? Follow the company on Twitter, engage in their Facebook page, ask to connect on LinkedIn if you already know anyone in the organization, etc. This will not only show you have an interest in the company, it will also make it easier for the employer to find you. Additionally, if you interact with the employer enough, your name will be remembered. Stand out and make an impact; you have nothing else to lose.
If an employer was to search for you online, what would your platforms say about you?

Guest Expert:
James Alexander is Vizibility's founder and CEO. He's the guy with two first names. If you 'Googled' his name in 2009, you would never have found him. Now, he ranks within the first few results of a Google search. Find James in Google at vizibility.com/james.



Career Igniter

DeVry University "Career Igniter" Green Tech Sales from J. Kelly on Vimeo.

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