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Posted: 01 Jun 2011 02:57 PM PDT  Working as a corporate HR professional for many, many years, my typical day went something like this:8:00-9:00ish Arrive to work. Check emails and answer calls. 9:00–12:00 Attend conference calls or manager meetings. 12:o0-1:00 Lunch at my desk. Check emails and answer calls. 1:00-5:00 More meetings, conference calls about conference calls, or candidate recruiting 5:00-6:00 Answer calls. Check emails. Yawn. . .This was my life for nearly eleven years with the occasional crisis to spice things up of the HR variety. Like the time an illegal immigrant who was working in my store tried to bribe me not to fire him. Or the time when one of my candidates background checks came back as a 95 year old male who had recently passed away. Even better yet, the random poop smearer that seemed to mysteriously materialize in the me’s bathroom and only at the end of a bad sales quarter. Yes, that was my life. In between the ups and downs, the day, and current state of the economy, it was not uncommon for me to receive 3 solicitation emails and 3 voicemail messages from HR Service Provides like third part recruiters, staffing agencies, training consultants, and background check companies. If you’re working with a Fortune 50 company it’s even worse. In fact, I know HR professionals who don’t include their direct phone line for fear of being sold — to death. There’s a different way. . . with social media. I’m pretty excited to be hosting a webinar for HR Solution Providers on June 21st, 2011 at 11 PM CST. Join us for a FREE webinar titled How To Reach HR & Recruiting with Social Media. We’ll discuss how HR Consultants and Service Provider can engage HR practitioners and recruiters using the different types and social media platforms. Learn how Human Resources, Recruiting, Talent Management consultants and service providers can engage, network, and build relationships with these influential professionals, HR Bloggers, and decision makers online with social media. Learn from some of the top online HR and Recruiting leaders how to develop relationships and engage HR online. Learn best practices, tips, and suggestions for HR vendors and their marketing teams directly from the mouth of panel of HR practitioners. Webinar features the top HR and Social Recruiting Talent:
Learn how to build relationships with the more than 4,000 active HR professionals on Twitter, hundreds of HR bloggers and other industry influencers. We’d love to have you.                |
Posted: 01 Jun 2011 04:18 AM PDT  As an entrepreneur and business professional I live and work in what I call the Trade Economy. In the Trade Economy services or products are exchanged for another’s products or services. Sometimes money is exchanged and other times not. In the Trade Economy, influence, connections, and creativity matters. In the Trade Economy, the bartering and negotiating system is alive and well. It’s what the foundation of Gary Vee’s book Thank You Economy is all about. Depending on the personal value you place on your product or personal brand, you can offer interesting benefits without the hassle of contracts, attorneys, and corporate red tape. I often participate in the Trade Economy when I want to attend conferences that I am not speaking at. I offer my social media community and my blog as a form of press in exchange for access to speakers, attendees, or hotel room and board. I use my expertise or industry klout in exchange for opportunities to establish partnerships, form alliances, and build more strategic relationships. Because unfortunately in business, it’s not your brilliant idea that matters. It’s your brilliant idea in combination with your connections, relationships, and marketability that matters. If these things didn’t matter, every new business and entrepreneur would manage, execute, generate revenue, and build a business beyond imagination. Whether it’s trading cards, Pokemon, or even your son’s baseball cards, that’s the Trade Economy. So it’s obvious that the Trade Economy isn’t limited to your kids dusty ball cards or small business. It’s the new world that businesses have begun living in. Small businesses and technology companies are funding each other through crowd funding techniques. Companies can trade products, services, or opportunities in exchange for candidate experience, training and development, and employee exposure. How are you attracting, retaining, and driving your communities either employees, consumers, or candidates in the Trade Economy? Here are some thoughts:
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