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Monday, February 7, 2011
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Saturday, February 5, 2011
Moola Days
Moola Days |
| Posted: 05 Feb 2011 12:53 PM PST
Branding The point of branding is trying to make consumers aware of their products and to make them want to purchase their products/services, despite you even knowing it. Although I know it may sound weird, it is true. The point of branding is to influence a large audience and when it comes to a point in time when you think you may need it, whether it be from peer pressure or your everyday needs, the point of branding is to ensure you are more likely to purchase their products/services sort of indirectly. An example would be a Nike sweater. Although you may not be aware of it, I’d bet at least 1/10 people you see while walking around is wearing something that says Nike on it. When there is ever a point in time when you see this happening, that is when you know they are on another level. Branding is all about influence and the mental scheme behind it is what makes it so powerful in the marketing world. As a smart consumer, it is crucial to know this. There are several steps you should take before purchasing something you think you may need, or desire. By following these steps, you will become a much smarter consumer. Because nowadays more often than not, consumers purchase things without thinking twice.
How to be a Smart Consumer is a post from: Moola Days |
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The Work Buzz's Latest News: January job numbers redux
The Work Buzz's Latest News: January job numbers redux |
| Posted: 04 Feb 2011 10:49 AM PST
Disappointment because the economy generated only 36,000 net new jobs – the smallest gain in over four months – according to the BLS. At the same time, however, the unemployment rate dropped remarkably to 9 percent. That's where the confusion comes in. And that's why I say we might want to take today's jobs numbers with a grain of salt. Hear me out… You know how when people are trying to lose weight, they're told to pay less attention to the numbers on the scale and instead focus on how well their clothes are starting to fit? That's the same attitude we should take with today's unemployment report. Why? Because, in the words of Mark Zandi, Chief Economist at Moody's Analytics: "I think these numbers are meaningless," Zandi told CNBC this morning, pointing out both the weather's role in the modest job creation, as well as the obvious discrepancy between the household survey numbers (which include self-employed and agricultural workers) and the unemployment survey numbers (which don't). Zandi also noted that "January has historically been the month the BLS has had the most difficulty getting right. I would not read anything into any of these numbers." I agree. (Because it's also worth mentioning that Gallup's numbers also conflict with those released by the BLS today. Confusing!) So I propose that rather than trying to make sense of how good or bad these numbers really are, we should focus instead on what is in plain sight… …which is that CareerBuilder continues to see a steady growth in employers posting jobs on our site: proof that employers are hiring and jobs are increasing – and they're doing so at a steady rate. Take a look at the facts:
For further insight into the jobs numbers, check out the following video of the CNBC interview mentioned above: Related posts:
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Friday, February 4, 2011
Career Igniter
DeVry University "Career Igniter" Green Tech Sales from J. Kelly on Vimeo.
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